Gold Coast Securities Limited
Many a people have taken it for granted the need for dedicated personal financial management. The typical Ghanaian worker spends all his entire working life sweating it out, making money, but spending it with no bulwark for recourse in times of difficulties.
The deepening of our financial system has not only created avenues for accessing finance for the private sector, but also seen to the springing up of professional fund manager who are able to assume the responsibility of dedicated management of your personal finance and investments. Gold Coast Securities Limited (GCSL) is one of such few entities who do this for you.
As a leading investment-banking firm, GCSL specializes in Capital Market and Money Market securities operations, Asset Management, Equity Market Research, and Corporate Finance operations in the financial markets in Ghana, forging strong ties with Global brokerage partners in Europe and the USA. The company was incorporated in August 1993, and has over the past years consistently rolled out customer-driven innovations in providing financial investment solutions in products and services.
GCSL was the fourth Licensed Dealing Member of the Ghana Stock Exchange in 1993, and went on to acquire a Bank of Ghana (BOG) Primary Dealership authorisation in 1995 to retail Government of Ghana/BOG Treasury Bills and other fixed-income papers. On top of these, GCSL is licensed by the Securities and Exchange Commission (SEC) as a Full Investment Advisor, enabling the company to advise on and manage investment funds for institutions and individuals.
More than ever before, the CEO of GCSL, Mr. Benn Kujar has taken GCSL on Information Highway. According to him, “investors are better off with a fund manager who knows and understands the markets inside out”. And he predicts that in the coming years, competition will be fought along those lines. It is no wonder then that GCSL has strengthened its research wing.
Over the years the Research department provides wide range of information to global partners including Standard and Poors (S&P) emerging markets. GCSL has strong strategic alliance with international investment brokers, professional fund mangers and corporate financial advisers such as Millennium Partners and Neuberger and Berman LLC.
The company has improved on its investment portfolios through the fourteen years of existence. The company can pride itself with the finest brokers in the market today as its trading unit is one of the few that have an active trading regime on the stock market. “Our traders are aggressive for best value, and will get the trade done for you regardless of the volumes you require. We get the trade executed no matter the liquidity challenges of our budding market”, says the Marketing Manager, Bob Anamolga.
Typical of GCSL, the firm is dynamic; adjusting to the trends and realigning to sync with investor sentiments. GCSL is well aware of investors’ preference for short term, fixed-income and comparatively less risky instruments. For this reason, their Money Market Unit has rolled out derivatives that offer juicy market options.
Whether you are an employee or in private business, there is the compelling reason to prepare for “hard times”. Whether by design or choice, everyone and each one of us has a time of difficulties in the passage of time. One most natural survival instinct in living organisms, including man, is to prepare for the lean season. Unfortunately, not all people prepare for old age, disability, unemployment, and unforeseen contingencies.
GCSL is futuristic in its focus. Living in a world of more options, needs and pressures, it is clear that one cannot concentrate on a core job and manage one’s finances equally well. It’s no wonder that many people dread retirement, and end their period of active employment with no financial security.
In helping people to shape up the future; whether for individuals and their dependants or for employees of companies of institutions, GCSL has a wide array of investment portfolios that cater for growing and managing wealth. GCSL pioneered the proliferation of collective investment schemes after the promulgation of the Act in 2004. With the Gold Fund Unit Trust Scheme, GCSL followed the E-Pack to give alternatives to an ever-critical and discerning patronage.
Like all CISs, the Gold Fund suffered from the typical New Product risk and the bear run of the Ghana Stock Exchange in 2004 and 2005. However, through prudent management, the Gold Fund stood out of the lot to post a 24% annual yield in 2006; impressive compared to t-bills of 10% and the GSE closing index of 4%. Thus in two years, GCSL has proven that beyond words, acts define an entity. According to Bob Anamolga, the Marketing Manager, the Gold Fund is “only just warming up”, but advises prospective investors to sow early in order to reap.
That is not all; Private Asset Management (PAM) also affords individuals a full-time asset manager to advise and assist people organise their finances for prudent savings and investments towards a profitable supplementary fund that you can retire comfortably on or fall back on in times of difficulties.
By far the most significant leap is GCSL’s customer service orientation. Probably due to the background of the CEO, a new emphasis has been placed on Customer Service. Symbolic is the complete detachment of the Customer Service centre from the main operational wing of the firm. A dedicated team of trained and affable young professionals have given devotion to making every visitor to the centre leave with a cherishable and lasting memory.
Technologically, GCSL has something rolling out that will make the entire market sit up to new trends. Asked if the technological revolution GCSL is pursuing is to face competition, Mr Kujar, in his usual modest style, replies that his approach is not to compete on resources; “to the extent that quality people (employees) can leverage the best of resources that we have, to project our head above the crowd through delightful services, we will be competing favourably; but my emphasis is to ensure that we maintain the kind of staff every client will look forward to meet on their next visit to GCSL”.
Surely, thirteen years is a generation. And thirteen years of existence for GCSL marks a turning point to a new phase. By all indications, this evolution is promising and sure to bring new dimensions of service delivery into Ghana’s financial services industry. Dare to see it yourself and don’t be told.
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